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The publishing house dedicated to Saint-Pierre and Miquelon in the Palais des Congrès, Paris

How can such a small publishing house dedicated to Saint-Pierre and Miquelon, an archipelago of 6,000 inhabitants with hostile weather, afford the screens of the Palais des Congrès in Paris?

One of the stated objectives of the publishing house was the visibility of the authors and of the archipelago.

After having filled in all the boxes requested to integrate the distribution platforms of French bookstores, we wanted to go further.

Mon autre France : billboard at the Palais des Congrès in Paris
Billboard at the Palais des Congrès in Paris. Picture © Plan rapproché

So we offered ourselves an advertising campaign on the 24 digital screens of the Palais des Congrès in Paris. The landscapes of Saint-Pierre and Miquelon were displayed on screens in the French capital. These photographs by Grégory Pol - an international fame French photographer, intimately connected to Nature whose splendor and richness seize him relentlessly - reveal his love for the archipelago of Saint-Pierre and Miquelon.

This campaign takes us on an exceptional trip to the heart of this French islands in the North Atlantic. Extracts from the book Experience Saint-Pierre and Miquelon, the photos seduce and reveal a territory, where life, harsh and fragile, hides unparalleled wealth and splendour.

At the end of the commercial, the 5 books published in 2020 appear.

Eaux en couleurs by Pauline Rousseau - Anna, femme de bourreau by Anaïs Hébrard - Mon carnet d'aventures by Caroline Dujardin and Piou Piou - Je t'écris depuis... by Gersende Aymé and La Brume Ensoleillée and finally Experience.

10 seconds of presence, for a very small overseas company from Saint-Pierre and Miquelon, is exceptional.

We give our best for each author !

Credits: directed by Muriel Pinkstein and Plan rapproché

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